I consider it my job to nurture the creativity of the people I work with because at Sony we know that a terrific idea is more likely to happen in an open, free and trusting atmosphere than when everything is calculated, every action analysed and every responsibility assigned by an organisation chart.
(Japanese Government believes that if you have a big laboratory with all the latest equipment and good funding it will automatically lead to creativity. It doesn't work that way.
I know who I am, and the thing about power for me is that it's connected to a source that's obviously greater than myself. Any time you can connect to the source and understand that that's where all of your energy, your creativity, your joy and your triumph come from, I consider that to be authentic power.
I don't like that sort of school... where the bright childish imagination is utterly discouraged... where I have never seen among the pupils, whether boys or girls, anything but little parrots and small calculating machines.
Russian forests crash down under the axe, billions of trees are dying, the habitations of animals and birds are laid waste, rivers grow shallow and dry up, marvelous landscapes are disappearing forever.... Man is endowed with creativity in order to multiply that which has been given him; he has not created, but destroyed. There are fewer and fewer forests, rivers are drying up, wildlife has become extinct, the climate is ruined, and the earth is becoming ever poorer and uglier.
The whole difference between construction and creation is exactly this: that a thing constructed can only be loved after it is constructed; but a thing created is loved before it exists.
My solution to the problem of unleashing creativity is always to set up a target. The best example of this was the Apollo project in the United States.
I have asked a lot of my emotions-one hundred and twenty stories. The price was high, right up with Kipling, because there was one little drop of something, not blood, not a tear, not my seed, but me more intimately than these, in every story, it was the extra I had. Now it has gone and I am just like you now.