But the basic value of a sustainable society, the ecological equivalent of the Golden Rule, is simple: each generation should meet its needs without jeopardizing the prospects for future generations to meet their own needs.
A powerful tool in the early stages of developing scenarios is to pretend the interface is magic. If your persona has goals and the product has magical powers to meet them, how simple could the interaction be? This kind of thinking is useful to help designers look outside the box.
The supreme good is like water, which nourishes all things without trying to. It is content with the low places that people disdain. Thus it is like the Tao. In dwelling, live close to the ground. In thinking, keep to the simple. In conflict, be fair and generous. In governing, don't try to control. In work, do what you enjoy. In family life, be completely present. When you are content to be simply yourself and don't compare or compete, everybody will respect you.
It is fatal to be a man or woman pure and simple; one must be woman-manly or man-womanly. It is fatal for a woman to lay the least stress on any grievance; to plead even with justice any cause; in any way to speak consciously as a woman. And fatal is no figure of speech; for anything written with that conscious bias is doomed to death. It ceases to be fertilized.
But Paris was a very old city and we were young and nothing was simple there, not even poverty, nor sudden money, nor the moonlight, nor right and wrong nor the breathing of someone who lay beside you in the moonlight.
It is necessary that the prince should know how to color his nature well, and how to be a hypocrite and dissembler. For men are so simple, and yield so much to immediate necessity, that the deceiver will never lack dupes.
The supreme goal of all theory is to make the irreducible basic elements as simple and as few as possible without having to surrender the adequate representation of a simple datum of experience.
So holy writ in babes hath judgment shown When judges have been babes; great floods have flown From simple sources, and great seas have dried When miracles have by the greatest been denied.
For a bowl of water give a goodly meal; For a kindly greeting bow thou down with zeal; For a simple penny pay thou back with gold; If thy life be rescued, life do not withhold. Thus the words and actions of the wise regard; Every little service tenfold they reward. But the truly noble know all men as one, And return with gladness good for evil done.
Want of foresight, unwillingness to act when action would be simple and effective, lack of clear thinking, confusion of counsel until the emergency comes, until self-preservation strikes its jarring gong - these are the features which constitute the endless repetition of history.
Nations have passed away and left no traces, And history gives the naked cause of it - One single simple reason in all cases; They fell because their peoples were not fit.