I don't want to speak for my movies; you could say my movies are just completely silly and dumb, but in the case of 'Idiocracy' and 'Borat,' without a doubt there is a really subversive and sophisticated assault on American culture. It's one thing to mess stuff up and break stuff, but [Borat] is really pointing out the ideology of America. It's one thing to break stuff and damage people's possessions, but when you start aiming at the ideology of America, that's dangerous comedy.
Everyone is sort of in their own little area counting lines and no one talks when film's not rolling. There's constantly actors coming to me back behind the monitor screaming at me, "Why did my line count drop?" It's a nasty tense environment.
I don't think there's ever been a moment in history where that, as an artistic message, has played very well, because people in their hearts know that's terrible and a lie.
I think American culture had just become so disengaged from the process of government, and we'd been so fuzzed out by our pop culture around us, that I don't think people really saw this guy for what he was.
I have certain beliefs about how people should treat employees and how companies should be run, but I was really surprised though this process to learn that those beliefs are actually good business.