A customer is the most important visitor on our premises. He is not dependent on us. We are dependent on him. He is not an interruption in our work. He is the purpose of it. He is not an outsider in our business. He is part of it. We are not doing him a favor by serving him. He is doing us a favor by giving us an opportunity to do so.
Nobody ever launched an attack without having misgivings beforehand, You ought to have misgivings before; but when the moment of action is come, the hour of misgivings is passed. It is often not possible to go backward from a course which has been adopted in war. A man must answer "Aye" or "No" to the great questions which are put, and by that decision he must be bound.
History is full, down to this day, of the imbecility of kings and governors. They are a class of persons much to be pitied, for they know not what they should do.
We can't drive our SUVs and eat as much as we want and keep our homes on 72 degrees at all times... and then just expect that other countries are going to say OK. That's not leadership. That's not going to happen.
Those who try to lead the people can only do so by following the mob. It is through the voice of one crying in the wilderness that the ways of the gods must be prepared.
True words aren't eloquent; eloquent words aren't true. Wise men don't need to prove their point; men who need to prove their point aren't wise. The Master has no possessions. The more he does for others, the happier he is. The more he gives to others, the wealthier he is. The Tao nourishes by not forcing. By not dominating, the Master leads.
We can't drive our SUVs and eat as much as we want and keep our homes on 72 degrees at all times... and then just expect that other countries are going to say OK. That's not leadership. That's not going to happen.
If I am walking with two other men, each of them will serve as my teacher. I will pick out the good points of the one and imitate them, and the bad points of the other and correct them in myself.