True happiness comes from gaining insight and growing into your best possible self. Otherwise all you're having is immediate gratification pleasure, which is fleeting and doesn't grow you as a person.
Of the modes of persuasion furnished by the spoken word there are three kinds. The first kind depends on the personal character ofthe speaker; the second on putting the audience into a certain frame of mind; the third on the proof, provided by the words of the speech itself.
Bravery is a mean state concerned with things that inspire confidence and with things fearful ... and leading us to choose danger and to face it, either because to do so is noble, or because not to do so is base. But to court death as an escape from poverty, or from love, or from some grievous pain, is no proof of bravery, but rather of cowardice.
The happy man . . . will be always or at least most often employed in doing and contemplating the things that are in conformity with virtue. And he will bear changes of fortunes most nobly, and with perfect propriety in every way.
Opinion involves belief (for without belief in what we opine we cannot have an opinion), and in the brutes though we often find imagination we never find belief.
For as the interposition of a rivulet, however small, will occasion the line of the phalanx to fluctuate, so any trifling disagreement will be the cause of seditions; but they will not so soon flow from anything else as from the disagreement between virtue and vice, and next to that between poverty and riches.
[Prudence] is the virtue of that part of the intellect [the calculative] to which it belongs; and . . . our choice of actions will not be right without Prudence any more than without Moral Virtue, since, while Moral Virtue enables us to achieve the end, Prudence makes us adopt the right means to the end.
The arousing of prejudice, pity, anger, and similar emotions has nothing to do with the essential facts, but is merely a personal appeal to the man who is judging the case.
So, if we must give a general formula applicable to all kinds of soul, we must describe it as the first actuality [entelechy] of anatural organized body.