For it is not true, as some treatise-mongers lay down in their systems, of the probity of the speaker, that it contributes nothing to persuasion; but moral character nearly, I may say, carries with it the most sovereign efficacy in making credible.
Every formed disposition of the soul realizes its full nature in relation to and dealing with that class of objects by which it is its nature to be corrupted or improved.
Whereas happiness is the highest good, being a realization and perfect practice of virtue, which some can attain, while others have little or none of it, the various qualities of men are clearly the reason why there are various kinds of states and many forms of government; for different men seek after happiness in different ways and by different means, and so make for themselves different modes of life and forms of government.
Wretched, ephemeral race, children of chance and tribulation, why do you force me to tell you the very thing which it would be most profitable for you not to hear? The very best thing is utterly beyond your reach: not to have been born, not to be, to be nothing. However, the second best thing for you is: to die soon.
Plants, again, inasmuch as they are without locomotion, present no great variety in their heterogeneous pacts. For, when the functions are but few, few also are the organs required to effect them. ... Animals, however, that not only live but perceive, present a great multiformity of pacts, and this diversity is greater in some animals than in others, being most varied in those to whose share has fallen not mere life but life of high degree. Now such an animal is man.
Bad people...are in conflict with themselves; they desire one thing and will another, like the incontinent who choose harmful pleasures instead of what they themselves believe to be good.
Greatness of spirit is to bear finely both good fourtune and bad, honor and disgrace, and not to think highly of luxury or attention or power or victories in contests, and to possess a certain depth and magnitude of spirit.
The generality of men are naturally apt to be swayed by fear rather than reverence, and to refrain from evil rather because of the punishment that it brings than because of its own foulness.
The argument of Alcidamas: Everyone honours the wise. Thus the Parians have honoured Archilochus, in spite of his bitter tongue; the Chians Homer, though he was not their countryman; the Mytilenaeans Sappho, though she was a woman; the Lacedaemonians actually made Chilon a member of their senate, though they are the least literary of men; the inhabitants of Lampsacus gave public burial to Anaxagoras, though he was an alien, and honour him even to this day.
But obviously a state which becomes progressively more and more of a unity will cease to be a state at all. Plurality of numbers is natural in a state; and the farther it moves away from plurality towards unity, the less of a state it becomes and the more a household, and the household in turn an individual.
Rhetoric is useful because truth and justice are in their nature stronger than their opposites; so that if decisions be made, not in conformity to the rule of propriety, it must have been that they have been got the better of through fault of the advocates themselves: and this is deserving reprehension.
Hence poetry is something more philosophic and of graver import than history, since its statements are of the nature rather of universals, whereas those of history are singulars.