There are, then, these three means of effecting persuasion. The man who is to be in command of them must, it is clear, be able (1) to reason logically, (2) to understand human character and goodness in their various forms, and (3) to understand the emotions--that is, to name them and describe them, to know their causes and the way in which they are excited.
The life of money-making is one undertaken under compulsion, and wealth is evidently not the good we are seeking; for it is merely useful and for the sake of something else.
In a word, acts of any kind produce habits or characters of the same kind. Hence we ought to make sure that our acts are of a certain kind; for the resulting character varies as they vary. It makes no small difference, therefore, whether a man be trained in his youth up in this way or that, but a great difference, or rather all the difference.
Since the things we do determine the character of life, no blessed person can become unhappy. For he will never do those things which are hateful and petty.
As the pleasures of the body are the ones which we most often meet with, and as all men are capable of these, these have usurped the family title; and some men think these are the only pleasures that exist, because they are the only ones which they know.
If there is some end of the things we do, which we desire for its own sake, clearly this must be the good. Will not knowledge of it, then, have a great influence on life? Shall we not, like archers who have a mark to aim at, be more likely to hit upon what we should? If so, we must try, in outline at least, to determine what it is.