Thus rhetoric, it seems, is a producer of persuasion for belief, not for instruction in the matter of right and wrong ... And so the rhetorician's business is not to instruct a law court or a public meeting in matters of right and wrong, but only to make them believe.
As a breath of wind or some echo rebounds from smooth, hard surfaces and returns to the source from which it issued, so the stream of beauty passes back into its possessor through his eyes, which is its natural route to the soul; arriving there and setting him all aflutter, it waters the passages of the feathers and causes the wings to grow, and fills the soul of the loved one in his turn with love.