Wars, therefore, are to be undertaken for this end, that we may live in peace, without being injured; but when we obtain the victory, we must preserve those enemies who behaved without cruelty or inhumanity during the war.
The most common cause of low prices is pessimism - some times pervasive, some times specific to a company or industry. We want to do business in such an environment, not because we like pessimism but because we like the prices it produces. It's optimism that is the enemy of the rational buyer.
The best time to stop a fight is before it starts.
The best vitamin for developing friends is B1.
The best way to destroy an enemy in to make him a friend.
However desperate the situation and circumstances, don't despair. When there is everything to fear, be unafraid. When surrounded by dangers, fear none of them. When without resources, depend on resourcefulness. When surprised, take the enemy by surprise.
Therefore, to estimate the enemy situation and to calculate distances and the degree of difficulty of the terrain so as to control victory are virtues of the superior general.
It is one of the great troubles of life that we cannot have any unmixed emotions. There is always something in our enemy that we like, and something in our sweetheart that we dislike.