And it did for one wild moment cross my mind that, perhaps, those might not be the very best judges of the relation of religion to happiness who, by their own account, had neither one nor the other.
Only brand names register in the mind... What you should generally do is take a regular word and use it out of context to connote the primary attribute of your brand.
There's this really amazing quote from Jim Jarmusch about celebrating your theft that I think has become more and more prominent in music: "It's not where you got it from, it's where you take it." To me, that's just an integral part of why I even bother making music. I don't mind that I've created an identity around what I do.
Memento mori - remember death! These are important words. If we kept in mind that we will soon inevitably die, our lives would be completely different. If a person knows that he will die in a half hour, he certainly will not bother doing trivial, stupid, or, especially, bad things during this half hour. Perhaps you have half a century before you die-what makes this any different from a half hour?
In old days the public didn't really mind much about accuracy, but nowadays readers take it upon themselves to write to authors on every possible occasion, pointing out flaws.
Open your mind to what I shall disclose, and hold it fast within you; he who hears, but does not hold what he has heard, learns nothing. Beatrice - Canto V 40-42
If I do not know reality, the unknown, how can I search for it? Surely it must come but I cannot go after it. If I go after it I am going after something which is the known, projected by me; by my own mind.