Only brand names register in the mind... What you should generally do is take a regular word and use it out of context to connote the primary attribute of your brand.
As soon as I wake up I pay homage to the Buddha, and I try to prepare my mind to be more altruistic, more compassionate, during the day to come so I can be of benefit to beings. Then I do physical exersice - I walk on a treadmill.
There is the physical mind which is mechanical but the awareness which is the essential character (dharma) of the mind is also to some extent present there.
In my mind of course natural disaster like tsunami, and these things, also I think indirectly may relate to human behavior. But then major sort of problems actually they're due to a lack of moral principle.
To understand the present with its full, rich significance, the mind must free itself from the habit of self-protecting acquisition; when it is utterly naked, then there is immortality.
A cup is useful only when it is empty; and a mind that is filled with beliefs, with dogmas, with assertions, with quotations is really an uncreative mind.
When we think of the major threats to our national security, the first to come to mind are nuclear proliferation, rogue states and global terrorism. But another kind of threat lurks beyond our shores, one from nature, not humans - an avian flu pandemic.
As in all infant sciences, the universal habit of the human mind - to take a partial or local truth, generalise it unduly and try to explain a whole field of nature in its narrow terms - runs riot here (in psychoanalysis). Moreover, the exaggeration of the importance of suppressed sexual complexes is a dangerous falsehood.
It is perhaps just dawning on five or six minds that physics, too, is only an interpretation and exegesis of the world (to suit us, if I may say so!) and not a world-explanation.