The senses collect the surface facts of matter... It was sensation; when memory came, it was experience; when mind acted, it was knowledge; when mind acted on it as knowledge, it was thought.
Many are the fools who say that Jesus stood in His own path and opposed Himself; that He knew not His own mind, and in the absence of that knowledge confounded Himself.
Only brand names register in the mind... What you should generally do is take a regular word and use it out of context to connote the primary attribute of your brand.
The mind may accept or deny that you are awareness, but either way it can’t really understand. It cannot comprehend. Thought cannot comprehend what is beyond thought.