The fourth (of the four cardinal virtues) is supportiveness: this manifests as service to others without expectation of reward. (Paraphrased: Such service is not a mere conforming to some external rule of behavior, but instead a manifestation of your original nature).
The wise stand out because they see themselves as part of the Whole. They shine because they don't want to impress. They achieve great things because they don't look for recognition. Their wisdom is contained in what they are, not their opinions. They refuse to argue, so no-one argues with them.
Heaven's Way does not contend, yet it certainly triumphs. It does not speak, yet it certainly answers. It does not summon, yet things come by themselves. It seems to be at rest, yet it certainly has a plan.