When the Way is lost there is virtue. When virtue is lost there is benevolence. When benevolence is lost there is righteousness. When righteousness is lost there are rituals.
Treat those who are good with goodness, and also treat those who are not good with goodness. Thus goodness is attained. Be honest to those who are honest, and be also honest to those who are not honest. Thus honesty is attained.
Words spoken about the Way have no taste. When looked at, there's not enough to see. When listened to, there's not enough to hear. When used, it is never exhausted.