When good thing are accomplished, it does not claim (or name) them. This is Te, which is close in meaning to power or virtue. It is something within a person, and it is enhanced by following the Tao, or 'that from which nothing can deviate'.
Some have lavish garments, carry sharp swords, and feast on food and drink. They possess more than they can spend. This is called the vanity of robbers. It is certainly not the Way.
Treat those who are good with goodness, and also treat those who are not good with goodness. Thus goodness is attained. Be honest to those who are honest, and be also honest to those who are not honest. Thus honesty is attained.