In executing an Artful Strategy: When ten times greater, surround them; When five times greater, attack them; When two times greater, scatter them. If the opponent is ready to challenge: When fewer in number, be ready to evade them; When unequal to the match, be ready to avoid them. Even when the smaller opponents have a strong position, the larger opponent will capture them.
In warfare, first lay plans which will ensure victory, and then lead your army to battle; if you will not begin with stratagem but rely on brute strength alone, victory will no longer be assured.
It is said that if you know your enemies and know yourself, you will not be imperiled in a hundred battles; if you do not know your enemies but do know yourself, you will win one and lose one; if you do not know your enemies nor yourself, you will be imperiled in every single battle.
Unhappy is the fate of one who tries to win his battles and succeed in his attacks without cultivating the spirit of enterprise, for the result is waste of time and general stagnation.
Engage people with what they expect; it is what they are able to discern and confirms their projections. It settles them into predictable patterns of response, occupying their minds while you wait for the extraordinary moment - that which they cannot anticipate.