Lead the people with administrative injunctions and put them in their place with penal law, and they will avoid punishments but will be without a sense of shame. Lead them with excellence and put them in their place through roles and ritual practices, and in addition to developing a sense of shame, they will order themselves harmoniously
There are 3 elements essential in the matters of the State, Food, Military equipment, and Confidence of the people in the ruler. Of these 3, Military Equipment is the least important, Food being the 2nd important, and Confidence of the people being the MOST important. All men rather die of starvation than in war, but nevertheless all men do die of old age. Lacking in Confidence from the people, a state cannot survive.