It is not virtue, wisdom, valour, wit,
Strength, comeliness of shape, or amplest merit,
That woman's love can win, or long inherit;
But what it is, hard is to say,
Harder to hit.
When you do battle, even if you are winning, if you continue for a long time it will dull your forces and blunt you edge...If you keep your armies out in the field for a long time, your supplies will be insufficient. Transportation of provisions itself consumes 20 times the amount transported.
Nothing in oratory is more important than to win for the orator the favour of his hearer, and to have the latter so affected as to be swayed by something resembling an impulse of the spirit impetu quodam animi or emotion perturbatione, rather than by judgment or deliberation. For men decide far more problems by hate, or love, or lust, or rage, or sorrow, or joy, or hope, or fear, or illusion, or some other inward emotion aliqua permotione mentis, than by reality or authority, or any legal standard, or judicial precedent or statute.
Good editorial writing has less to do with winning an argument, since the other side is mostly not listening, than with telling the guys on your side how they ought to sound when they’re arguing.