My process in making a music video is pretty much a formula of talking to the artist. I've never made a video where I didn't talk to the artist before I wrote the treatment. Basically, I enter into it knowing we are collaborators.
For just as for a flute-player, a sculptor, or an artist, and, in general, for all things that have a function or activity, the good and the well is thought to reside in the function, so would it seem to be for man, if he has a function.
Very few people have a natural feeling for painting, and so, of course, they naturally think that painting is an expression of the artist's mood. But it rarely is. Very often he may be in greatest despair and be painting his happiest paintings.
Making music videos, I try to bring musicians into the logistics of filmmaking, and I try to preserve whatever's of value and achievable in their idea. If it's something I can't achieve, I tell them straight. You want to make sure that the artist really loves the idea and is committed to it, otherwise they're not going to feel great when they're up there miming it.
An artist's job is simply to take the mirror in front of your face and hold it there. It's not to give you any answers. It is simply to take that mirror and point it at you.
In this world, artists are joyous. Unpredictability is the life of their paintings, their music, their novels. They delight in events not forecasted, happenings without explanation, retrospective.
Our label is very digital-friendly. We try to provide some free stuff to get interest in the band, but we have to pay our artists. They have to get paid.
I think there was a point in the past when I felt that my options as an artist were either to make race a nonissue and deny its impact on life and just say, "Don't think of me as an Asian cartoonist. Just think of me as a cartoonist."