This chanting of the Hare Krishna mantra is enacted from the spiritual platform and thus this sound vibration surpasses all lower strata of consciouness - namely sensual, mental and intellectual.
First birth is from your parents, but real birth, real life, begins when one accepts a bona fide spiritual master and renders service unto him. Then the path is open for going back to home, back to Godhead, to live eternally in full knowledge and full bliss and in association with the Supreme Personality of Godhead Himself, Lord Krishna.