When you screen it the first couple times, you're just trying to get the movie to work, trying to get the story to flow, trying to find out where your areas are where you have enough breath to laugh a little bit. So you're doing that the first two or three screenings, and then finally, you dial the movie in and it's working, and at that point, it's 50/50 as far as what's funny and what's working. Sometimes you'll put something in and it will just die so hard that it'll almost kill the movie.
I don't think there's ever been a moment in history where that, as an artistic message, has played very well, because people in their hearts know that's terrible and a lie.
Everyone is sort of in their own little area counting lines and no one talks when film's not rolling. There's constantly actors coming to me back behind the monitor screaming at me, "Why did my line count drop?" It's a nasty tense environment.
There's such an aggressively apolitical movement in the US that anything that smells of being political - even the term "political" is so ridiculous, when you think about it. The worst part of governing, the political side, is the grossest part, so that's what they call it. So anything that reeks of that immediately gets tuned out by 70 percent of the population.
I don't want to speak for my movies; you could say my movies are just completely silly and dumb, but in the case of 'Idiocracy' and 'Borat,' without a doubt there is a really subversive and sophisticated assault on American culture. It's one thing to mess stuff up and break stuff, but [Borat] is really pointing out the ideology of America. It's one thing to break stuff and damage people's possessions, but when you start aiming at the ideology of America, that's dangerous comedy.
You could feel America starting to ease up a little bit on racism, against blacks in certain pockets, and then suddenly The Cosby Show bubbled up and it was the right time for it.