We can't be naive and think we can go it alone; we must humble ourselves and commit to routine and collective actions. This is just one reason why I am thrilled to be working with the UN Environment as its Goodwill Ambassador.
I'm a filmmaker, I'm a storyteller, an entertainer, if you will, so what can I do to participate? Well, I'm not a scientist; I'm not an expert on environmental law; I'm a guy that can tell stories. So I always look for a way to communicate ideas and help to spread excitement for change.
I think anybody who's famous has to deal with their fame in their own way, and I dealt with it by making a film about a kid who's looking out into the world of celebrity obsession.
The future of cinema and communications is all about collaboration and the decentralized control of storytelling. We're all part of the story; we can all contribute and participate.