There are three creativities: creativity in technology, in product planning, and in marketing. To have any one of these without the others is self defeating in business.
The "patron saint" of Japanese quality control, ironically, is an American named W. Edwards Deming, who was virtually unknown in his own country until his ideas of quality control began to make such a big impact on Japanese companies.
The most important mission for a Japanese manager is to develop a healthy relationship with his employees, to create a familylike feeling within the corporation, a feeling that employees and managers share the same fate.
In the United States businessmen often do not trust their colleagues. If you trust your colleague today, he may be your competitor tomorrow, because people frequently move from one company to another.
My solution to the problem of unleashing creativity is always to set up a target. The best example of this was the Apollo project in the United States.
We will try to create conditions where persons could come together in a spirit of teamwork, and exercise to their heart's desire their technological capacity.
Management of an industrial company must be giving targets to the engineers constantly; that may be the most important job management has in dealing with its engineers.