Al Ries Quotes, Leader Quotes, Important Quotes

What should a brand leader advertise?Brand leadership, of course. Leadership is the single most important motivating factor in consumer behavior.

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Tags : Al Ries Quotes , Leader Quotes , Important Quotes

It's the first company to build the mental position that has the upper hand, not the first company to make the product. IBM didn't invent the computer; Sperry Rand did. But IBM was the first to build the computer position in the prospect's mind.

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Tags : Al Ries Quotes , Hands Quotes , Mind Quotes

The next generation product almost never comes from the previous generation.

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Tags : Al Ries Quotes , Generations Quotes , Next Quotes

The Internet is the ultimate in brand-centered buying.

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Tags : Al Ries Quotes , Buying Quotes , Internet Quotes

A laser is a weak source of energy. A laser takes [only] a few watts of energy and focuses them in a coherent stream of light. But with a laser, you can drill a hole in a diamond or wipe out cancer.

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Tags : Al Ries Quotes , Cancer Quotes , Light Quotes

The best way to make news is to announce a new category, not a new product.

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Tags : Al Ries Quotes , News Quotes , Way Quotes

It's better to be first in the mind than to be first in the marketplace.

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Tags : Al Ries Quotes , Business Quotes , Mind Quotes

Marketing is what a company is in business to do. Marketing is a company's ultimate objective.

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Tags : Al Ries Quotes , Marketing Quotes , Company Quotes

To get into the consumer's mind, you have to sacrifice. You have to reduce the essence of your brand to a single thought or attribute. An attribute that nobody else already owns in your category.

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Tags : Al Ries Quotes , Sacrifice Quotes , Essence Quotes

When a really new product comes along, it's almost always a mistake to hang a well-known name on it. The reason is obvious. A well-known name got well-known because it stood for something. It occupies a position in the prospect's mind. A really well-known name sits on the top rung of a sharply defined ladder. The new product, if it's going to be successful, is going to require a new name. New ladder, new name. It's as simple as that.

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Tags : Al Ries Quotes , Mistake Quotes , Successful Quotes

If you want to build a brand, you must focus your branding efforts on owning a word in the prospect's mind. A word that nobody else owns.

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Tags : Al Ries Quotes , Focus Quotes , Effort Quotes

The most powerful concept in marketing is owning a word in the prospects mind.

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Tags : Al Ries Quotes , Powerful Quotes , Business Quotes

Your brand's power lies in dominance. It is better to have 50% of one market, instead of 10% of five markets.

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Tags : Al Ries Quotes , Lying Quotes , Dominance Quotes

Everyone is interested in what‘s new. Few people are interested in what‘s better.

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Tags : Al Ries Quotes

The real barrier (to building a brand) is the human mind. It normally takes decades to build a brand because it takes decades to penetrate the gray matter in between your ears.

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Tags : Al Ries Quotes , Real Quotes , Gray Matter Quotes

Today, communication itself is the problem. We have become the world's first overcommunicated society. Each year we send more and receive less.

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Tags : Al Ries Quotes , Fear Quotes , Communication Quotes

Good things happen when you narrow your focus.

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Tags : Al Ries Quotes , Focus Quotes , Good Things Quotes

Marketing is not selling. Marketing is building a brand in the mind of the prospect.

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Tags : Al Ries Quotes , Marketing Quotes , Mind Quotes

Branding is simply a more efficient way to sell things.

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Tags : Al Ries Quotes , Way Quotes , Branding Quotes

A branding program should be designed to differentiate your cow from all the other cattle on the range. Even if all the cattle on the range look pretty much alike.

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Tags : Al Ries Quotes , Business Quotes , Marketing Quotes