Al Ries Quotes, Marketing Quotes, Mind Quotes

Marketing is not selling. Marketing is building a brand in the mind of the prospect.

6 years ago

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Tags : Al Ries Quotes , Marketing Quotes , Mind Quotes

The real barrier (to building a brand) is the human mind. It normally takes decades to build a brand because it takes decades to penetrate the gray matter in between your ears.

6 years ago

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Tags : Al Ries Quotes , Real Quotes , Gray Matter Quotes

Good things happen when you narrow your focus.

6 years ago

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To get into the consumer's mind, you have to sacrifice. You have to reduce the essence of your brand to a single thought or attribute. An attribute that nobody else already owns in your category.

6 years ago

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Tags : Al Ries Quotes , Sacrifice Quotes , Essence Quotes

Strategy should evolve out of the mud of the marketplace, not in the antiseptic environment of an ivory tower.

6 years ago

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A brand should strive to own a word in the mind of the consumer.

6 years ago

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THE LAW OF THE CONTRACTION: A brand becomes stronger when you narrow its focus.

6 years ago

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It's the first company to build the mental position that has the upper hand, not the first company to make the product. IBM didn't invent the computer; Sperry Rand did. But IBM was the first to build the computer position in the prospect's mind.

6 years ago

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Tags : Al Ries Quotes , Hands Quotes , Mind Quotes

If you can build a powerful brand, you will have a powerful marketing program. If you CAN'T then all the advertising, fancy packaging, sales promotion and public relations in the world won't help you achieve your objective.

6 years ago

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Tags : Al Ries Quotes , Powerful Quotes , Marketing Quotes

A laser is a weak source of energy. A laser takes [only] a few watts of energy and focuses them in a coherent stream of light. But with a laser, you can drill a hole in a diamond or wipe out cancer.

6 years ago

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Tags : Al Ries Quotes , Cancer Quotes , Light Quotes

Everyone is interested in what‘s new. Few people are interested in what‘s better.

6 years ago

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The next generation product almost never comes from the previous generation.

6 years ago

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Branding is simply a more efficient way to sell things.

6 years ago

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Tags : Al Ries Quotes , Way Quotes , Branding Quotes

The best way to make news is to announce a new category, not a new product.

6 years ago

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Tags : Al Ries Quotes , News Quotes , Way Quotes

When a really new product comes along, it's almost always a mistake to hang a well-known name on it. The reason is obvious. A well-known name got well-known because it stood for something. It occupies a position in the prospect's mind. A really well-known name sits on the top rung of a sharply defined ladder. The new product, if it's going to be successful, is going to require a new name. New ladder, new name. It's as simple as that.

6 years ago

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Tags : Al Ries Quotes , Mistake Quotes , Successful Quotes

A branding program should be designed to differentiate your cow from all the other cattle on the range. Even if all the cattle on the range look pretty much alike.

6 years ago

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If you want to build a brand, you must focus your branding efforts on owning a word in the prospect's mind. A word that nobody else owns.

6 years ago

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Tags : Al Ries Quotes , Focus Quotes , Effort Quotes

Marketing is what a company is in business to do. Marketing is a company's ultimate objective.

6 years ago

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What's your brand? If you can't answer that question about your own brand in two or three words, your brand's in trouble.

6 years ago

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Tags : Al Ries Quotes , Two Quotes , Three Quotes

A successful branding program is based on the concept of singularity. It creates in the mind of the prospect the perception that there is no product on the market quite like your product.

6 years ago

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Tags : Al Ries Quotes , Successful Quotes , Perception Quotes