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Al Ries Quotes
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Al Ries Quotes 39
- The Internet is the ultimate in brand-centered buying.
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Tags : Al Ries Quotes , Buying Quotes , Internet Quotes
- To get into the consumer's mind, you have to sacrifice. You have to reduce the essence of your brand to a single thought or attribute. An attribute that nobody else already owns in your category.
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Tags : Al Ries Quotes , Sacrifice Quotes , Essence Quotes
- If you can build a powerful brand, you will have a powerful marketing program. If you CAN'T then all the advertising, fancy packaging, sales promotion and public relations in the world won't help you achieve your objective.
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Tags : Al Ries Quotes , Powerful Quotes , Marketing Quotes
- Customers want brands that are narrow in scope and distinguishable by a single word, the shorter the better.
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Tags : Al Ries Quotes , Business Quotes , Want Quotes
- The next generation product almost never comes from the previous generation.
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Tags : Al Ries Quotes , Generations Quotes , Next Quotes
- A successful branding program is based on the concept of singularity. It creates in the mind of the prospect the perception that there is no product on the market quite like your product.
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Tags : Al Ries Quotes , Successful Quotes , Perception Quotes
- Everyone is interested in what‘s new. Few people are interested in what‘s better.
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Tags : Al Ries Quotes
- A branding program should be designed to differentiate your cow from all the other cattle on the range. Even if all the cattle on the range look pretty much alike.
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Tags : Al Ries Quotes , Business Quotes , Marketing Quotes
- Successful brands get into the mind slowly. A blurb in a magazine. A mention in a newspaper. A comment from a friend. A display in a retail store. After a slow buildup, people become convinced that they have known about the brand forever.
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Tags : Al Ries Quotes , Successful Quotes , People Quotes
- Positioning is not what you do to a product. Positioning is what you do to the mind of the prospect.
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Tags : Al Ries Quotes , Mind Quotes
- The best way to make news is to announce a new category, not a new product.
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Tags : Al Ries Quotes , News Quotes , Way Quotes
- It's better to be first in the mind than to be first in the marketplace.
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Tags : Al Ries Quotes , Business Quotes , Mind Quotes
- If you want to build a brand, you must focus your branding efforts on owning a word in the prospect's mind. A word that nobody else owns.
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Tags : Al Ries Quotes , Focus Quotes , Effort Quotes
- Marketing is what a company is in business to do. Marketing is a company's ultimate objective.
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Tags : Al Ries Quotes , Marketing Quotes , Company Quotes
- Today, communication itself is the problem. We have become the world's first overcommunicated society. Each year we send more and receive less.
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Tags : Al Ries Quotes , Fear Quotes , Communication Quotes
- Only brand names register in the mind... What you should generally do is take a regular word and use it out of context to connote the primary attribute of your brand.
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Tags : Al Ries Quotes , Names Quotes , Mind Quotes
- The Law of the Generic: One of the fastest routes to failure is giving a brand a generic name.
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Tags : Al Ries Quotes , Generic Name Quotes , Law Quotes
- Positioning is how you differentiate yourself in the mind of the prospect. That is, you position the product in the mind of the prospect.
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Tags : Al Ries Quotes , Mind Quotes , Position Quotes
- Your brand's power lies in dominance. It is better to have 50% of one market, instead of 10% of five markets.
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Tags : Al Ries Quotes , Lying Quotes , Dominance Quotes
- A brand should strive to own a word in the mind of the consumer.
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Tags : Al Ries Quotes , Mind Quotes , Strive Quotes