Al Ries Quotes, Real Quotes, Gray Matter Quotes

The real barrier (to building a brand) is the human mind. It normally takes decades to build a brand because it takes decades to penetrate the gray matter in between your ears.

5 years ago

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Tags : Al Ries Quotes , Real Quotes , Gray Matter Quotes

The essence of positioning is sacrifice. You must be willing to give up something in order to establish that unique position.

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Tags : Al Ries Quotes , Giving Up Quotes , Sacrifice Quotes

It normally takes decades to build a brand... It's the forgetting of the old truth that allows a person to accept a new truth. You need to allow enough time for this forgetting to take place

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Tags : Al Ries Quotes , Enough Time Quotes , Needs Quotes

Today, communication itself is the problem. We have become the world's first overcommunicated society. Each year we send more and receive less.

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Tags : Al Ries Quotes , Fear Quotes , Communication Quotes

Positioning is not what you do to a product. Positioning is what you do to the mind of the prospect.

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Tags : Al Ries Quotes , Mind Quotes

The Law of the Generic: One of the fastest routes to failure is giving a brand a generic name.

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Tags : Al Ries Quotes , Generic Name Quotes , Law Quotes

Marketing is what a company is in business to do. Marketing is a company's ultimate objective.

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Tags : Al Ries Quotes , Marketing Quotes , Company Quotes

Branding is simply a more efficient way to sell things.

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Tags : Al Ries Quotes , Way Quotes , Branding Quotes

When a really new product comes along, it's almost always a mistake to hang a well-known name on it. The reason is obvious. A well-known name got well-known because it stood for something. It occupies a position in the prospect's mind. A really well-known name sits on the top rung of a sharply defined ladder. The new product, if it's going to be successful, is going to require a new name. New ladder, new name. It's as simple as that.

5 years ago

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Tags : Al Ries Quotes , Mistake Quotes , Successful Quotes

War and marketing have many similarities.

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Tags : Al Ries Quotes , War Quotes , Marketing Quotes

Changing the direction of a large company is like trying to turn an aircraft carrier. It takes a mile before anything happens. And if it was a wrong turn, getting back on course takes even longer.

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Tags : Al Ries Quotes , Change Quotes , Trying Quotes

The next generation product almost never comes from the previous generation.

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Tags : Al Ries Quotes , Generations Quotes , Next Quotes

The Internet is the ultimate in brand-centered buying.

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Tags : Al Ries Quotes , Buying Quotes , Internet Quotes

Your brand's power lies in dominance. It is better to have 50% of one market, instead of 10% of five markets.

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Tags : Al Ries Quotes , Lying Quotes , Dominance Quotes

The best way to make news is to announce a new category, not a new product.

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Tags : Al Ries Quotes , News Quotes , Way Quotes

What's your brand? If you can't answer that question about your own brand in two or three words, your brand's in trouble.

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Tags : Al Ries Quotes , Two Quotes , Three Quotes

Everyone is interested in what‘s new. Few people are interested in what‘s better.

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The most powerful concept in marketing is owning a word in the prospects mind.

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Tags : Al Ries Quotes , Powerful Quotes , Business Quotes

THE LAW OF THE CONTRACTION: A brand becomes stronger when you narrow its focus.

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Tags : Al Ries Quotes , Law Quotes , Focus Quotes

Good things happen when you narrow your focus.

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Tags : Al Ries Quotes , Focus Quotes , Good Things Quotes