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Al Ries Quotes
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Al Ries Quotes 39
- Successful brands get into the mind slowly. A blurb in a magazine. A mention in a newspaper. A comment from a friend. A display in a retail store. After a slow buildup, people become convinced that they have known about the brand forever.
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Tags : Al Ries Quotes , Successful Quotes , People Quotes
- Everyone is interested in what‘s new. Few people are interested in what‘s better.
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- The real barrier (to building a brand) is the human mind. It normally takes decades to build a brand because it takes decades to penetrate the gray matter in between your ears.
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Tags : Al Ries Quotes , Real Quotes , Gray Matter Quotes
- Good things happen when you narrow your focus.
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- Strategy should evolve out of the mud of the marketplace, not in the antiseptic environment of an ivory tower.
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Tags : Al Ries Quotes , Ivory Tower Quotes , Towers Quotes
- Only brand names register in the mind... What you should generally do is take a regular word and use it out of context to connote the primary attribute of your brand.
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Tags : Al Ries Quotes , Names Quotes , Mind Quotes
- The essence of positioning is sacrifice. You must be willing to give up something in order to establish that unique position.
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- Positioning is how you differentiate yourself in the mind of the prospect. That is, you position the product in the mind of the prospect.
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Tags : Al Ries Quotes , Mind Quotes , Position Quotes
- What's your brand? If you can't answer that question about your own brand in two or three words, your brand's in trouble.
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Tags : Al Ries Quotes , Two Quotes , Three Quotes
- A branding program should be designed to differentiate your cow from all the other cattle on the range. Even if all the cattle on the range look pretty much alike.
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Tags : Al Ries Quotes , Business Quotes , Marketing Quotes
- The Law of the Generic: One of the fastest routes to failure is giving a brand a generic name.
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Tags : Al Ries Quotes , Generic Name Quotes , Law Quotes
- Today, communication itself is the problem. We have become the world's first overcommunicated society. Each year we send more and receive less.
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Tags : Al Ries Quotes , Fear Quotes , Communication Quotes
- To get into the consumer's mind, you have to sacrifice. You have to reduce the essence of your brand to a single thought or attribute. An attribute that nobody else already owns in your category.
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Tags : Al Ries Quotes , Sacrifice Quotes , Essence Quotes
- What should a brand leader advertise?Brand leadership, of course. Leadership is the single most important motivating factor in consumer behavior.
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Tags : Al Ries Quotes , Leader Quotes , Important Quotes
- Changing the direction of a large company is like trying to turn an aircraft carrier. It takes a mile before anything happens. And if it was a wrong turn, getting back on course takes even longer.
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Tags : Al Ries Quotes , Change Quotes , Trying Quotes
- Customers want brands that are narrow in scope and distinguishable by a single word, the shorter the better.
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Tags : Al Ries Quotes , Business Quotes , Want Quotes
- Marketing is what a company is in business to do. Marketing is a company's ultimate objective.
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- The most powerful concept in marketing is owning a word in the prospects mind.
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- It's better to be first in the mind than to be first in the marketplace.
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Tags : Al Ries Quotes , Business Quotes , Mind Quotes
- If you want to build a brand, you must focus your branding efforts on owning a word in the prospect's mind. A word that nobody else owns.
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Tags : Al Ries Quotes , Focus Quotes , Effort Quotes