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Al Ries Quotes
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Al Ries Quotes 39
- The real barrier (to building a brand) is the human mind. It normally takes decades to build a brand because it takes decades to penetrate the gray matter in between your ears.
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Tags : Al Ries Quotes , Real Quotes , Gray Matter Quotes
- A successful branding program is based on the concept of singularity. It creates in the mind of the prospect the perception that there is no product on the market quite like your product.
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Tags : Al Ries Quotes , Successful Quotes , Perception Quotes
- Strategy and timing are the Himalayas of marketing. Everything else is the Catskills.
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- Today, communication itself is the problem. We have become the world's first overcommunicated society. Each year we send more and receive less.
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Tags : Al Ries Quotes , Fear Quotes , Communication Quotes
- It's the first company to build the mental position that has the upper hand, not the first company to make the product. IBM didn't invent the computer; Sperry Rand did. But IBM was the first to build the computer position in the prospect's mind.
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Tags : Al Ries Quotes , Hands Quotes , Mind Quotes
- War and marketing have many similarities.
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- A brand should strive to own a word in the mind of the consumer.
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- What's your brand? If you can't answer that question about your own brand in two or three words, your brand's in trouble.
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Tags : Al Ries Quotes , Two Quotes , Three Quotes
- Branding is simply a more efficient way to sell things.
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- Successful brands get into the mind slowly. A blurb in a magazine. A mention in a newspaper. A comment from a friend. A display in a retail store. After a slow buildup, people become convinced that they have known about the brand forever.
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Tags : Al Ries Quotes , Successful Quotes , People Quotes
- A branding program should be designed to differentiate your cow from all the other cattle on the range. Even if all the cattle on the range look pretty much alike.
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- Strategy should evolve out of the mud of the marketplace, not in the antiseptic environment of an ivory tower.
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- Your brand's power lies in dominance. It is better to have 50% of one market, instead of 10% of five markets.
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- It normally takes decades to build a brand... It's the forgetting of the old truth that allows a person to accept a new truth. You need to allow enough time for this forgetting to take place
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Tags : Al Ries Quotes , Enough Time Quotes , Needs Quotes
- Everyone is interested in what‘s new. Few people are interested in what‘s better.
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- What should a brand leader advertise?Brand leadership, of course. Leadership is the single most important motivating factor in consumer behavior.
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- Customers want brands that are narrow in scope and distinguishable by a single word, the shorter the better.
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- If you can build a powerful brand, you will have a powerful marketing program. If you CAN'T then all the advertising, fancy packaging, sales promotion and public relations in the world won't help you achieve your objective.
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Tags : Al Ries Quotes , Powerful Quotes , Marketing Quotes
- A laser is a weak source of energy. A laser takes [only] a few watts of energy and focuses them in a coherent stream of light. But with a laser, you can drill a hole in a diamond or wipe out cancer.
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Tags : Al Ries Quotes , Cancer Quotes , Light Quotes