Al Ries Quotes, Enough Time Quotes, Needs Quotes

It normally takes decades to build a brand... It's the forgetting of the old truth that allows a person to accept a new truth. You need to allow enough time for this forgetting to take place

6 years ago

Message Copied

Tags : Al Ries Quotes , Enough Time Quotes , Needs Quotes

Branding is simply a more efficient way to sell things.

6 years ago

Message Copied

Tags : Al Ries Quotes , Way Quotes , Branding Quotes

Advertising is the way great brands get to be great brands.

6 years ago

Message Copied

Tags : Al Ries Quotes , Way Quotes , Advertising Quotes

If you want to build a brand, you must focus your branding efforts on owning a word in the prospect's mind. A word that nobody else owns.

6 years ago

Message Copied

Tags : Al Ries Quotes , Focus Quotes , Effort Quotes

What should a brand leader advertise?Brand leadership, of course. Leadership is the single most important motivating factor in consumer behavior.

6 years ago

Message Copied

Tags : Al Ries Quotes , Leader Quotes , Important Quotes

When a really new product comes along, it's almost always a mistake to hang a well-known name on it. The reason is obvious. A well-known name got well-known because it stood for something. It occupies a position in the prospect's mind. A really well-known name sits on the top rung of a sharply defined ladder. The new product, if it's going to be successful, is going to require a new name. New ladder, new name. It's as simple as that.

6 years ago

Message Copied

Tags : Al Ries Quotes , Mistake Quotes , Successful Quotes

A brand should strive to own a word in the mind of the consumer.

6 years ago

Message Copied

Tags : Al Ries Quotes , Mind Quotes , Strive Quotes

The crucial ingredient in the success of any brand is its claim to authenticity.

6 years ago

Message Copied

Tags : Al Ries Quotes , Ingredients Quotes , Authenticity Quotes

If you can build a powerful brand, you will have a powerful marketing program. If you CAN'T then all the advertising, fancy packaging, sales promotion and public relations in the world won't help you achieve your objective.

6 years ago

Message Copied

Tags : Al Ries Quotes , Powerful Quotes , Marketing Quotes

The Internet is the ultimate in brand-centered buying.

6 years ago

Message Copied

Tags : Al Ries Quotes , Buying Quotes , Internet Quotes

The Law of the Generic: One of the fastest routes to failure is giving a brand a generic name.

6 years ago

Message Copied

Tags : Al Ries Quotes , Generic Name Quotes , Law Quotes

The real barrier (to building a brand) is the human mind. It normally takes decades to build a brand because it takes decades to penetrate the gray matter in between your ears.

6 years ago

Message Copied

Tags : Al Ries Quotes , Real Quotes , Gray Matter Quotes

Good things happen when you narrow your focus.

6 years ago

Message Copied

Tags : Al Ries Quotes , Focus Quotes , Good Things Quotes

A laser is a weak source of energy. A laser takes [only] a few watts of energy and focuses them in a coherent stream of light. But with a laser, you can drill a hole in a diamond or wipe out cancer.

6 years ago

Message Copied

Tags : Al Ries Quotes , Cancer Quotes , Light Quotes

The next generation product almost never comes from the previous generation.

6 years ago

Message Copied

Tags : Al Ries Quotes , Generations Quotes , Next Quotes

Today, communication itself is the problem. We have become the world's first overcommunicated society. Each year we send more and receive less.

6 years ago

Message Copied

Tags : Al Ries Quotes , Fear Quotes , Communication Quotes

A branding program should be designed to differentiate your cow from all the other cattle on the range. Even if all the cattle on the range look pretty much alike.

6 years ago

Message Copied

Tags : Al Ries Quotes , Business Quotes , Marketing Quotes

Changing the direction of a large company is like trying to turn an aircraft carrier. It takes a mile before anything happens. And if it was a wrong turn, getting back on course takes even longer.

6 years ago

Message Copied

Tags : Al Ries Quotes , Change Quotes , Trying Quotes

What's your brand? If you can't answer that question about your own brand in two or three words, your brand's in trouble.

6 years ago

Message Copied

Tags : Al Ries Quotes , Two Quotes , Three Quotes

Positioning is not what you do to a product. Positioning is what you do to the mind of the prospect.

6 years ago

Message Copied

Tags : Al Ries Quotes , Mind Quotes