Al Ries Quotes, Fear Quotes, Communication Quotes

Today, communication itself is the problem. We have become the world's first overcommunicated society. Each year we send more and receive less.

6 years ago

Message Copied

Tags : Al Ries Quotes , Fear Quotes , Communication Quotes

It's the first company to build the mental position that has the upper hand, not the first company to make the product. IBM didn't invent the computer; Sperry Rand did. But IBM was the first to build the computer position in the prospect's mind.

6 years ago

Message Copied

Tags : Al Ries Quotes , Hands Quotes , Mind Quotes

What's your brand? If you can't answer that question about your own brand in two or three words, your brand's in trouble.

6 years ago

Message Copied

Tags : Al Ries Quotes , Two Quotes , Three Quotes

The essence of positioning is sacrifice. You must be willing to give up something in order to establish that unique position.

6 years ago

Message Copied

Tags : Al Ries Quotes , Giving Up Quotes , Sacrifice Quotes

A branding program should be designed to differentiate your cow from all the other cattle on the range. Even if all the cattle on the range look pretty much alike.

6 years ago

Message Copied

Tags : Al Ries Quotes , Business Quotes , Marketing Quotes

The Law of the Generic: One of the fastest routes to failure is giving a brand a generic name.

6 years ago

Message Copied

Tags : Al Ries Quotes , Generic Name Quotes , Law Quotes

If you want to build a brand, you must focus your branding efforts on owning a word in the prospect's mind. A word that nobody else owns.

6 years ago

Message Copied

Tags : Al Ries Quotes , Focus Quotes , Effort Quotes

A laser is a weak source of energy. A laser takes [only] a few watts of energy and focuses them in a coherent stream of light. But with a laser, you can drill a hole in a diamond or wipe out cancer.

6 years ago

Message Copied

Tags : Al Ries Quotes , Cancer Quotes , Light Quotes

Strategy and timing are the Himalayas of marketing. Everything else is the Catskills.

6 years ago

Message Copied

Tags : Al Ries Quotes , Marketing Quotes , Timing Quotes

When a really new product comes along, it's almost always a mistake to hang a well-known name on it. The reason is obvious. A well-known name got well-known because it stood for something. It occupies a position in the prospect's mind. A really well-known name sits on the top rung of a sharply defined ladder. The new product, if it's going to be successful, is going to require a new name. New ladder, new name. It's as simple as that.

6 years ago

Message Copied

Tags : Al Ries Quotes , Mistake Quotes , Successful Quotes

It normally takes decades to build a brand... It's the forgetting of the old truth that allows a person to accept a new truth. You need to allow enough time for this forgetting to take place

6 years ago

Message Copied

Tags : Al Ries Quotes , Enough Time Quotes , Needs Quotes

Your brand's power lies in dominance. It is better to have 50% of one market, instead of 10% of five markets.

6 years ago

Message Copied

Tags : Al Ries Quotes , Lying Quotes , Dominance Quotes

Changing the direction of a large company is like trying to turn an aircraft carrier. It takes a mile before anything happens. And if it was a wrong turn, getting back on course takes even longer.

6 years ago

Message Copied

Tags : Al Ries Quotes , Change Quotes , Trying Quotes

Only brand names register in the mind... What you should generally do is take a regular word and use it out of context to connote the primary attribute of your brand.

6 years ago

Message Copied

Tags : Al Ries Quotes , Names Quotes , Mind Quotes

The best way to make news is to announce a new category, not a new product.

6 years ago

Message Copied

Tags : Al Ries Quotes , News Quotes , Way Quotes

THE LAW OF THE CONTRACTION: A brand becomes stronger when you narrow its focus.

6 years ago

Message Copied

Tags : Al Ries Quotes , Law Quotes , Focus Quotes

It's better to be first in the mind than to be first in the marketplace.

6 years ago

Message Copied

Tags : Al Ries Quotes , Business Quotes , Mind Quotes

Good things happen when you narrow your focus.

6 years ago

Message Copied

Tags : Al Ries Quotes , Focus Quotes , Good Things Quotes

Positioning is how you differentiate yourself in the mind of the prospect. That is, you position the product in the mind of the prospect.

6 years ago

Message Copied

Tags : Al Ries Quotes , Mind Quotes , Position Quotes

The most powerful concept in marketing is owning a word in the prospects mind.

6 years ago

Message Copied

Tags : Al Ries Quotes , Powerful Quotes , Business Quotes