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Al Ries Quotes
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Al Ries Quotes 39
- It's the first company to build the mental position that has the upper hand, not the first company to make the product. IBM didn't invent the computer; Sperry Rand did. But IBM was the first to build the computer position in the prospect's mind.
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Tags : Al Ries Quotes , Hands Quotes , Mind Quotes
- Good things happen when you narrow your focus.
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- Your brand's power lies in dominance. It is better to have 50% of one market, instead of 10% of five markets.
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Tags : Al Ries Quotes , Lying Quotes , Dominance Quotes
- The best way to make news is to announce a new category, not a new product.
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- Everyone is interested in what‘s new. Few people are interested in what‘s better.
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- Successful brands get into the mind slowly. A blurb in a magazine. A mention in a newspaper. A comment from a friend. A display in a retail store. After a slow buildup, people become convinced that they have known about the brand forever.
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Tags : Al Ries Quotes , Successful Quotes , People Quotes
- A successful branding program is based on the concept of singularity. It creates in the mind of the prospect the perception that there is no product on the market quite like your product.
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Tags : Al Ries Quotes , Successful Quotes , Perception Quotes
- If you can build a powerful brand, you will have a powerful marketing program. If you CAN'T then all the advertising, fancy packaging, sales promotion and public relations in the world won't help you achieve your objective.
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Tags : Al Ries Quotes , Powerful Quotes , Marketing Quotes
- It normally takes decades to build a brand... It's the forgetting of the old truth that allows a person to accept a new truth. You need to allow enough time for this forgetting to take place
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Tags : Al Ries Quotes , Enough Time Quotes , Needs Quotes
- The most powerful concept in marketing is owning a word in the prospects mind.
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- The crucial ingredient in the success of any brand is its claim to authenticity.
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- What should a brand leader advertise?Brand leadership, of course. Leadership is the single most important motivating factor in consumer behavior.
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- Positioning is not what you do to a product. Positioning is what you do to the mind of the prospect.
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Tags : Al Ries Quotes , Mind Quotes
- A brand should strive to own a word in the mind of the consumer.
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- Today, communication itself is the problem. We have become the world's first overcommunicated society. Each year we send more and receive less.
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- Only brand names register in the mind... What you should generally do is take a regular word and use it out of context to connote the primary attribute of your brand.
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Tags : Al Ries Quotes , Names Quotes , Mind Quotes
- The Law of the Generic: One of the fastest routes to failure is giving a brand a generic name.
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- Advertising is the way great brands get to be great brands.
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- Marketing is what a company is in business to do. Marketing is a company's ultimate objective.
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- The real barrier (to building a brand) is the human mind. It normally takes decades to build a brand because it takes decades to penetrate the gray matter in between your ears.
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Tags : Al Ries Quotes , Real Quotes , Gray Matter Quotes