Al Ries Quotes, Generations Quotes, Next Quotes

The next generation product almost never comes from the previous generation.

6 years ago

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Tags : Al Ries Quotes , Generations Quotes , Next Quotes

If you can build a powerful brand, you will have a powerful marketing program. If you CAN'T then all the advertising, fancy packaging, sales promotion and public relations in the world won't help you achieve your objective.

6 years ago

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The Law of the Generic: One of the fastest routes to failure is giving a brand a generic name.

6 years ago

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Advertising is the way great brands get to be great brands.

6 years ago

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War and marketing have many similarities.

6 years ago

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Good things happen when you narrow your focus.

6 years ago

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Strategy should evolve out of the mud of the marketplace, not in the antiseptic environment of an ivory tower.

6 years ago

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Branding is simply a more efficient way to sell things.

6 years ago

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Marketing is what a company is in business to do. Marketing is a company's ultimate objective.

6 years ago

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A laser is a weak source of energy. A laser takes [only] a few watts of energy and focuses them in a coherent stream of light. But with a laser, you can drill a hole in a diamond or wipe out cancer.

6 years ago

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Tags : Al Ries Quotes , Cancer Quotes , Light Quotes

Your brand's power lies in dominance. It is better to have 50% of one market, instead of 10% of five markets.

6 years ago

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Tags : Al Ries Quotes , Lying Quotes , Dominance Quotes

The most powerful concept in marketing is owning a word in the prospects mind.

6 years ago

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Tags : Al Ries Quotes , Powerful Quotes , Business Quotes

When a really new product comes along, it's almost always a mistake to hang a well-known name on it. The reason is obvious. A well-known name got well-known because it stood for something. It occupies a position in the prospect's mind. A really well-known name sits on the top rung of a sharply defined ladder. The new product, if it's going to be successful, is going to require a new name. New ladder, new name. It's as simple as that.

6 years ago

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Tags : Al Ries Quotes , Mistake Quotes , Successful Quotes

What should a brand leader advertise?Brand leadership, of course. Leadership is the single most important motivating factor in consumer behavior.

6 years ago

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Tags : Al Ries Quotes , Leader Quotes , Important Quotes

The Internet is the ultimate in brand-centered buying.

6 years ago

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THE LAW OF THE CONTRACTION: A brand becomes stronger when you narrow its focus.

6 years ago

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The real barrier (to building a brand) is the human mind. It normally takes decades to build a brand because it takes decades to penetrate the gray matter in between your ears.

6 years ago

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Tags : Al Ries Quotes , Real Quotes , Gray Matter Quotes

Today, communication itself is the problem. We have become the world's first overcommunicated society. Each year we send more and receive less.

6 years ago

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Everyone is interested in what‘s new. Few people are interested in what‘s better.

6 years ago

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The essence of positioning is sacrifice. You must be willing to give up something in order to establish that unique position.

6 years ago

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Tags : Al Ries Quotes , Giving Up Quotes , Sacrifice Quotes