Al Ries Quotes, Buying Quotes, Internet Quotes

The Internet is the ultimate in brand-centered buying.

6 years ago

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Tags : Al Ries Quotes , Buying Quotes , Internet Quotes

The next generation product almost never comes from the previous generation.

6 years ago

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Tags : Al Ries Quotes , Generations Quotes , Next Quotes

A brand should strive to own a word in the mind of the consumer.

6 years ago

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Tags : Al Ries Quotes , Mind Quotes , Strive Quotes

A laser is a weak source of energy. A laser takes [only] a few watts of energy and focuses them in a coherent stream of light. But with a laser, you can drill a hole in a diamond or wipe out cancer.

6 years ago

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Tags : Al Ries Quotes , Cancer Quotes , Light Quotes

Your brand's power lies in dominance. It is better to have 50% of one market, instead of 10% of five markets.

6 years ago

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Tags : Al Ries Quotes , Lying Quotes , Dominance Quotes

The crucial ingredient in the success of any brand is its claim to authenticity.

6 years ago

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Tags : Al Ries Quotes , Ingredients Quotes , Authenticity Quotes

Positioning is not what you do to a product. Positioning is what you do to the mind of the prospect.

6 years ago

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Tags : Al Ries Quotes , Mind Quotes

The real barrier (to building a brand) is the human mind. It normally takes decades to build a brand because it takes decades to penetrate the gray matter in between your ears.

6 years ago

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Tags : Al Ries Quotes , Real Quotes , Gray Matter Quotes

The essence of positioning is sacrifice. You must be willing to give up something in order to establish that unique position.

6 years ago

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Tags : Al Ries Quotes , Giving Up Quotes , Sacrifice Quotes

If you want to build a brand, you must focus your branding efforts on owning a word in the prospect's mind. A word that nobody else owns.

6 years ago

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Tags : Al Ries Quotes , Focus Quotes , Effort Quotes

Marketing is not selling. Marketing is building a brand in the mind of the prospect.

6 years ago

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Tags : Al Ries Quotes , Marketing Quotes , Mind Quotes

When a really new product comes along, it's almost always a mistake to hang a well-known name on it. The reason is obvious. A well-known name got well-known because it stood for something. It occupies a position in the prospect's mind. A really well-known name sits on the top rung of a sharply defined ladder. The new product, if it's going to be successful, is going to require a new name. New ladder, new name. It's as simple as that.

6 years ago

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Tags : Al Ries Quotes , Mistake Quotes , Successful Quotes

A branding program should be designed to differentiate your cow from all the other cattle on the range. Even if all the cattle on the range look pretty much alike.

6 years ago

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Tags : Al Ries Quotes , Business Quotes , Marketing Quotes

Only brand names register in the mind... What you should generally do is take a regular word and use it out of context to connote the primary attribute of your brand.

6 years ago

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Tags : Al Ries Quotes , Names Quotes , Mind Quotes

Strategy should evolve out of the mud of the marketplace, not in the antiseptic environment of an ivory tower.

6 years ago

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Tags : Al Ries Quotes , Ivory Tower Quotes , Towers Quotes

War and marketing have many similarities.

6 years ago

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Tags : Al Ries Quotes , War Quotes , Marketing Quotes

Strategy and timing are the Himalayas of marketing. Everything else is the Catskills.

6 years ago

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Tags : Al Ries Quotes , Marketing Quotes , Timing Quotes

What's your brand? If you can't answer that question about your own brand in two or three words, your brand's in trouble.

6 years ago

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Tags : Al Ries Quotes , Two Quotes , Three Quotes

The best way to make news is to announce a new category, not a new product.

6 years ago

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Tags : Al Ries Quotes , News Quotes , Way Quotes

It's better to be first in the mind than to be first in the marketplace.

6 years ago

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Tags : Al Ries Quotes , Business Quotes , Mind Quotes