The receptivity of the masses is very limited, their intelligence is small, but their power of forgetting is enormous. In consequence of these facts, all effective propaganda must be limited to a very few points and must harp on these in slogans until the last member of the public understands what you want him to understand by your slogan.
It's a nightmare to administer some of this sort of thing, but I want to tell the shareholders of Berkshire, to the percent we own marketable securities or things for which there are market, even if those markets - I want to tell them what it's all about.
How high a price we pay for the burden of habit! I am fitted for life here where I do not want to be, I want to live there but am unfit for it, and on both counts I am miserable.
Of all evil I deem you capable: Therefore I want good from you. Verily, I have often laughed at the weaklings who thought themselves good because they had no claws.
I wouldn't want to live if I did not have my work. In any case, it's good that I'm already old and personally don't have to count on a prolonged future.