The receptivity of the masses is very limited, their intelligence is small, but their power of forgetting is enormous. In consequence of these facts, all effective propaganda must be limited to a very few points and must harp on these in slogans until the last member of the public understands what you want him to understand by your slogan.
Tycho, we're about to achieve a tremendous victory we don't want." "We'll put that in your biography. General Antilles was so good he couldn't fail when he tried to." "Thanks." Wedge & Tycho
If we are honest and fair, then we are known by that. If we are not, alas, we are known by that as well. What we want to do is do right, but you have to say it, you have to show it, and not stop.
The time to begin writing an article is when you have finished it to your satisfaction. By that time you begin to clearly and logically perceive what it is you really want to say.