It is this simplicity that makes the uneducated more effective than the educated when addressing popular audiences-makes them, as the poets tell us, 'charm the crowd's ears more finely.' Educated men lay down broad general principles; uneducated men argue from common knowledge and draw obvious conclusions.
Bravery is a mean state concerned with things that inspire confidence and with things fearful ... and leading us to choose danger and to face it, either because to do so is noble, or because not to do so is base. But to court death as an escape from poverty, or from love, or from some grievous pain, is no proof of bravery, but rather of cowardice.
There are, then, three states of mind ... two vices--that of excess, and that of defect; and one virtue--the mean; and all these are in a certain sense opposed to one another; for the extremes are not only opposed to the mean, but also to one another; and the mean is opposed to the extremes.
In practical matters the end is not mere speculative knowledge of what is to be done, but rather the doing of it. It is not enough to know about Virtue, then, but we must endeavor to possess it, and to use it, or to take any other steps that may make.
Our virtues are voluntary (and in fact we are in a sense ourselves partly the cause of our moral dispositions, and it is our having a certain character that makes us set up an end of a certain kind), it follows that our vices are voluntary also; they are voluntary in the same manner as our virtues.
The right constitutions, three in number- kingship, aristocracy, and polity- and the deviations from these, likewise three in number - tyranny from kingship, oligarchy from aristocracy, democracy from polity.