A theory is the more impressive the greater is the simplicity of its premises, the more different are the kinds of things it relates and the more extended the range of its applicability.
It is this simplicity that makes the uneducated more effective than the educated when addressing popular audiences-makes them, as the poets tell us, 'charm the crowd's ears more finely.' Educated men lay down broad general principles; uneducated men argue from common knowledge and draw obvious conclusions.
What is commonest and cheapest and nearest and easiest is Me, Me going in for my chances, spending for vast returns, Adorning myself to bestow myself on the first that will take me, Not asking the sky to come down to my goodwill, Scattering if freely forever.