Experience convinces me that permanent good can never be the outcome of untruth & violence. Even if my belief is a fond delusion, it will be admitted that it is a fascinating delusion.
A customer is the most important visitor on our premises. He is not dependent on us. We are dependent on him. He is not an interruption in our work. He is the purpose of it. He is not an outsider in our business. He is part of it. We are not doing him a favor by serving him. He is doing us a favor by giving us an opportunity to do so.