The fourth (of the four cardinal virtues) is supportiveness: this manifests as service to others without expectation of reward. (Paraphrased: Such service is not a mere conforming to some external rule of behavior, but instead a manifestation of your original nature).
The sage does not hoard. The more he helps others, the more he benefits himself, The more he gives to others, the more he gets himself. The Way of Heaven does one good but never does one harm. The Way of the sage is to act but not to compete.
Therefore the Sage embraces Unity, and is a model for all under Heaven. He is free from self-display, therefore he shines forth; from self-assertion, therefore he is distinguished; from self-glorification, therefore he has merit; from self-exaltation, therefore he rises superior to all. Inasmuch as he does not strive, there is no one in the world who can strive with him.
Of the second-rate leaders people speak respectfully saying, "He has done this, he has done that." Of the first-rate leaders, they do not say this. They say, "We have done it all ourselves."
Those who know others are intelligent Those who know themselves have insight. Those who master others have force Those who master themselves have strength.Those who know what is enough are wealthy. Those who persevere have direction. Those who maintain their position endure. And those who die and yet do not perish, live on.