Engage people with what they expect; it is what they are able to discern and confirms their projections. It settles them into predictable patterns of response, occupying their minds while you wait for the extraordinary moment - that which they cannot anticipate.
...I do not want a government that will take care of me, I want a government that will make other men take their hands off me so I can take care of myself.
I was very glad that Mr. Attlee described my speeches in the war as expressing the will not only of Parliament but of the whole nation. Their will was resolute and remorseless and, as it proved, unconquerable. It fell to me to express it, and if I found the right words you must remember that I have always earned my living by my pen and by my tongue. It was a nation and race dwelling all round the globe that had the lion heart. I had the luck to be called upon to give the roar.
National Socialist Germany wishes for peace because it recognises the simple fact that no war would be likely to substantially to ameliorate the state of distress in Europe. The distress would probably be made the greater thereby. If only the leaders and rulers had wanted peace, the people would never have wished for war.
Our nation is somewhat sad, but we're angry. There's a certain level of blood lust, but we won't let it drive our reaction. We're steady, clear-eyed and patient, but pretty soon we'll have to start displaying scalps.
In my opinion there is no other salvation for civilization and even for the human race than the creation of a world government with security on the basis of law. As long as there are sovereign states with their separate armaments and armament secrets, new world wars cannot be avoided.
I have never promised anything but blood, tears, toil and sweat. Now, however we have a new experience. We have a victory - a remarkable and definite victory. The bright gleam has caught the helmets of our soldiers and warmed and cheered all our hearts.
A prince... must learn from the fox and the lion... One must be a fox in order to recognize traps, and a lion to frighten off wolves. Those who act simply as lions are stupid. So it follows that a prudent ruler cannot, and must not, honour his word when it places him at a disadvantage and when the reasons for which he made his promise no longer exist.