Creativity means learning where the rules exist, and then breaking them! Saying, "It's better this way." But you have to know the rules in order to break them with any grace.
Helped are those who create anything at all, for they shall relive the thrill of their own conception and realize a partnership in the creation of the Universe that keeps them responsible and cheerful.
Not so long ago people believed in ideologies, systems, and institutions to save all societies. Today, they have given up such hopes and have returned to relying on the individual, on individual freedom, individual initiative, individual creativity.
Creative force, like a musical composer, goes on unweariedly repeating a simple air or theme, now high, now low, in solo, in chorus, ten thousand times reverberated, till it fills earth and heaven with the chant.
The Creative knows the great beginnings. The Receptive completes the finished things. The Creative is decided and therefore shows to men the easy. The Receptive is yielding and therefore shows to men the simple. Learning is movement from moment to moment.
I have never accepted what many people have kindly said - namely that I inspired the nation. Their will was resolute and remorseless, and as it proved, unconquerable. It fell to me to express it.
It is easy to see that what is best written or done by genius in the world, was no man's work but came by wide social labor, whena thousand wrought like one, sharing the same impulse.
I consider it my job to nurture the creativity of the people I work with because at Sony we know that a terrific idea is more likely to happen in an open, free and trusting atmosphere than when everything is calculated, every action analysed and every responsibility assigned by an organisation chart.
From a management standpoint, it is very important to know how to unleash people's inborn creativity. My concept is that anybody has creative ability, but very few people know how to use it.
Every improvement or innovation begins with an idea. But an idea is only a possibility - a small beginning that must be nurtured, developed, engineer, tinkered with, championed, tested, implemented and checked ideas have no value until they are implemented.