To get into the consumer's mind, you have to sacrifice. You have to reduce the essence of your brand to a single thought or attribute. An attribute that nobody else already owns in your category.
For a time it seemed inevitable that the surging tide of agnosticism and materialism would sweep all before it. There were those who did not dare utter what they thought. Many thought the case hopeless and the cause of religion lost once and for ever. But the tide has turned and to the rescue has come - what? The study of comparative religions. By the study of different religions we find that in essence they are one.
Now understand me well. It is provided in the essence of things that from any fruition of success, no matter what, shall come forth something to make a greater struggle necessary.
The essence of all pantheism, evolutionism, and modern cosmic religion is really this proposition: that nature is our mother. Unfortunately, if you regard Nature as a mother, you discover she is a step-mother.
Poverty and slavery are thus only two forms ofthe same thing, the essence of which is that a man's energies are expended for the most part not on his own behalf but on that of others.
The essence of all slavery consists in taking the product of another's labor by force. It is immaterial whether this force be founded upon ownership of the slave or ownership of the money that he must get to live.
Just as the grammarian makes one study grammar,
A Buddha teaches according to the tolerance of his students;
Some he urges to refrain from sins, others to do good,
Some to rely on dualism, other on non-dualism;
And to some he teaches the profound,
The terrifying, the practice of enlightenment,
Whose essence is emptiness that is compassion
The soul is the cause or source of the living body. The terms cause and source have many senses. But the soul is the cause of its body alike in all three senses which we explicitly recognize. It is (a) the source or origin of movement, it is (b) the end, it is (c) the essence of the whole living body.
The essence of any religion lies solely in the answer to the question: why do I exist, and what is my relationship to the infinite universe that surrounds me?
Buddha was speaking about reality. Reality may be one, in its deepest essence, but Buddha also stated that all propositions about reality are only contingent.