To get into the consumer's mind, you have to sacrifice. You have to reduce the essence of your brand to a single thought or attribute. An attribute that nobody else already owns in your category.
The essence of any religion lies solely in the answer to the question: why do I exist, and what is my relationship to the infinite universe that surrounds me?
The essence of a vow does not consist in the difficulty of its performance but in the determination behind it unflinchingly to stick to it in the teeth of difficulties.
Hail, holy light! offspring of heaven firstborn! Or of th' eternal co-eternal beam, May I express thee unblam'd? since God is light And never but in unapproached light Dwelt from eternity, dwelt then in thee, Bright effluence of bright essence increate!
By virtue of this science the poet is the Namer, or Language-maker, naming things sometimes after their appearance, sometimes after their essence, and giving to every one its own name and not another's, thereby rejoicing the intellect, which delights in detachment or boundary.
Seest thou how pale the sated guest rises from supper, where the appetite is puzzled with varieties? The body, too, burdened with I yesterday's excess, weighs down the soul, and fixes to the earth this particle of the divine essence.
Truths cannot be acquired from words out of other people's mouths. Before Truths can be internalized, they must come from one's own realizations and practices. Through a lifetime of personal practice, human beings are capable of revealing all of the secrets of the cosmic essence. You are your own best judge.
Choice is the essence of ethics: if there were no choice there would be no ethics, no good, no evil; good and evil have meaning only insofar as man is free to choose.
The essence and foundation of House of Commons debating is formal conversation. The set speech, the harangue addressed to constituents, or to the wider public out of doors, has never succeeded much in our small wisely-built chamber. To do any good you have got to get down to grips with the subject and in human touch with the audience.