The receptivity of the masses is very limited, their intelligence is small, but their power of forgetting is enormous. In consequence of these facts, all effective propaganda must be limited to a very few points and must harp on these in slogans until the last member of the public understands what you want him to understand by your slogan.
Theater, art, literature, cinema, press, posters, and window displays must be cleansed of all manifestations of our rotting world and placed in the service of a moral, political, and cultural idea.
Imbued with the desire to secure for the German people the great religious, moral, and cultural values rooted in the two Christian Confessions, we have abolished the political organizations but strengthened the religious institutions.
Whoever lights the torch of war in Europe can wish for nothing but chaos. We, however, live in the firm conviction our times will see not the decline but the renaissance of the West. It is our proud hope and our unshakable belief Germany can make an imperishable contribution to this great work.
If the question is still asked why National Socialism combats the Jewish element in Germany so fanatically, the answer can only be, because National Socialism wishes to establish a real community of the people. Since we are National Socialists, we cannot permit an alien race to impose itself upon our working people as their leaders.
If the war is lost, the nation will also perish. This fate is inevitable. There is no necessity to take into consideration the basis which the people will need to continue a most primitive existence. On the contrary, it will be better to destroy things ourselves because this nation will have proved to be the weaker one and the future will belong solely to the stronger eastern nation [Russia]. Besides, those who remain after the battle are only the inferior ones, for the good ones have been killed.
The scream of the twelve-inch shrapnel is more penetrating than the hiss from a thousand Jewish newspaper vipers. Therefore let them go on with their hissing.
The man and the movement seemed 'reactionary' in my eyes. My common sense of justice, however, forced me to change this judgment in proportion as I had occasion to become acquainted with the man and his work; and slowly my fair judgment turned to unconcealed admiration. Today, more than ever, I regard this man as the greatest German mayor of all times.
All propaganda must be confined to a few bare necessities and then must be expressed in a few stereotyped formulas . . . Only constant repetition will finally succeed in imprinting an idea upon the memory of a crowd.
A sharp difference should exist between general education and specialized knowledge. As particularly today the latter threatens more and more to sink into the service of pure Mammon, general education, at least in its more ideal attitude, must be retained as a counterweight.
Knowledge above the average can be crammed into the average man, but it remains dead, and in the last analysis sterile knowledge. The result is a man who may be a living dictionary but nevertheless falls down miserably in all special situations and decisive moments in life.
I begin with the young. We older ones are used up but my magnificent youngsters! Are there finer ones anywhere in the world? Look at all these men and boys! What material! With you and I, we can make a new world.
When folk have set before them a true purpose and then pursue it unmoved with bravery and courage, when they withstand with a strong heart every trial which Heaven sends upon them, then one day at the last Almighty Providence will yet grant them the fruits of their struggle and of their sacrifices. For God has never abandoned any man upon this earth unless he has first abandoned himself.