There are certain people in our popular culture that just capture people's imaginations. And in death, they become even larger. Now, I have to admit that it's also fed by a 24/7 media that is insatiable.
People want everything quick and now. We live in the age of social media and hyper digital. Tweets are published in less than a second, Safari pages load in less than three seconds.
The idea to use backpacks came from my visit to Sichuan after the earthquake in May 2008. During the earthquake many schools collapsed. Thousands of young students lost their lives, and you could see bags and study material everywhere. Then you realize individual life, media, and the lives of the students are serving very different purposes. The lives of the students disappeared within the state propaganda, and very soon everybody will forget everything.
Humor and absurdism are inevitable. If you look at our current massive flow of consumer products and digital communication and related media from a sort of astute perspective and carefully state what you see you can't help but sounding like you're joking.
The biases the media has are much bigger than conservative or liberal. They're about getting ratings, about making money, about doing stories that are easy to cover.
I am personally acquainted with hundreds of journalists, and the opinion of the majority of them would not be worth tuppence in private, but when they speak in print it is the newspaper that is talking (the pygmy scribe is not visible) and then their utterances shake the community like the thunders of prophecy.
Your life and everything about your world should be represented on your social media accounts, and everybody feels that way from family to friends to boyfriends and girlfriends.
Well, you know, News Corp is the only real media global - that has a global presence that's involved in TV production, in movies, in publishing, in newspapers, digital media, et cetera. So for a company like that to function, clearly it does not depend only on Rupert Murdoch or James Murdoch.
To whom should propaganda be addressed? To the scientifically trained intelligentsia or the less educated masses? It must be addressed always and exclusively to the masses.