Self satisfaction alone cannot determine if a desire or action is positive or negative. The demarcation between a positive and a negative desire or action is not whether it gives you a immediate feeling of satisfaction, but whether it ultimately results in positive or negative consequences.
Given the scale of life in the cosmos, one human life is no more than a tiny blip. Each one of us is a just visitor to this planet, a guest, who will only stay for a limited time. What greater folly could there be than to spend this short time alone, unhappy or in conflict with our companions? Far better, surely, to use our short time here in living a meaningful life, enriched by our sense of connection with others and being of service to them.
Since you cannot do good to all, you are to pay special attention to those who, by the accidents of time, or place, or circumstances, are brought into closer connection with you.