When the world goes mad, one must accept madness as sanity; since sanity is, in the last analysis, nothing but the madness on which the whole world happens to agree.
By means of shrewd lies, unremittingly repeated, it is possible to make people believe that heaven is hell - and hell heaven. The greater the lie, the more readily it will be believed.
I started out very quiet and I beat Mr. Turgenev. Then I trained hard and I beat Mr. de Maupassant. I've fought two draws with Mr. Stendhal, and I think I had an edge in the last one. But nobody's going to get me in any ring with Mr. Tolstoy unless I'm crazy or I keep getting better.
In England, an inventor is regarded almost as a crazy man, and in too many instances invention ends in disappointment and poverty. In America, an inventor is honoured, help is forthcoming, and the exercise of ingenuity, the application of science to the work of man, is there the shortest road to wealth.
If something feels right, I do it. If it feels wrong, I don't. It's really very, very simple, but you've got to be willing to take your chances doing stuff that may look crazy to other people - or not doing something that looks right to others but just feels wrong to you.
You could see a man talking to himself as just plain crazy, or read about the criminal on the front page of the daily paper and ponder the corruption of the human heart, without having to think about whether the criminal or lunatic said something about your own fate.
An entrepreneur is not what you call yourself, it's what someone calls you in recognition of what you've achieved. I call Richard Branson an entrepreneur. Rupert Murdoch called me one. Anybody who stands up and says: 'I'm an entrepreneur' needs shooting. You'll drive people crazy.
If I can send the flower of the German nation into the hell of war without the smallest pity for the shedding of precious German blood, then surely I have the right to remove millions of an inferior race that breeds like vermin.