When there is change, it must not alter the content of what propaganda is driving at, but in the end must always say the same thing. For instance, a slogan must be presented from different angles, but the end of all remarks must always and immutably be the slogan itself. Only in this way can the propaganda have a unified and complete effect.
Recently I danced in a video spoof of the song 'Gangnam Style,' and it was quickly banned across multiple Chinese online video platforms. But the story still traveled all over the world, carried in hundreds of international media reports.
I think I'm able to reach a lot of folks, despite the fact that the conventional news media sometimes says, "You know, this speech is too long," or "It's too complicated," or "He needs to have better sound bites," or what have you.
You have social media and the Internet and immigration and so, suddenly, cultures are clashing and people feel as if they're less familiar with the people around them. That causes social anxieties.
If I use the media, even with tricks, to publicize a black youth being shot in the back in Teaneck, New Jersey... then I should be praised for it, and it's more of a comment on them than me that it would take tricks to make them cover the loss of life.
The Balkanization of the media means that nobody is having a single conversation with a single set of agreed-upon facts and assumptions the way you had as recently as the 90s.
Social media has lots of benefits, but compared to Christianity, it tends to group people by interests. Religion puts you with people who have nothing in common except that you're human.
Well, you know, News Corp is the only real media global - that has a global presence that's involved in TV production, in movies, in publishing, in newspapers, digital media, et cetera. So for a company like that to function, clearly it does not depend only on Rupert Murdoch or James Murdoch.
You're living in a matrix that's driven by social media. It's become glorified. You're suppose to be what you portray on social media, thats the perception.
[This is the] very first condition which has to be fulfilled in every kind of propaganda: a systematically one-sided attitude towards every problem that has to be dealt with.
Therefore we have to make effort through well through every corner, media people, education sort of institution, and family, parents, everywhere. It is our common goal, common interest promote more compassion toward the world.