NOTORIETY, n. The fame of one's competitor for public honors. The kind of renown most accessible and acceptable to mediocrity. A Jacob's-ladder leading to the vaudeville stage, with angels ascending and descending.
Go to the people. Learn from them. Live with them. Start with what they know. Build with what they have. The best of leaders when the job is done, when the task is accomplished, the people will say we have done it ourselves.
If you have a sense of purpose and a sense of direction, I believe people will follow you. Democracy isn't just about deducing what the people want. Democracy is leading the people as well.