If you set to work to believe everything, you will tire out the believing-muscles of your mind, and then you'll be so weak you won't be able to believe the simplest true things.
There's this really amazing quote from Jim Jarmusch about celebrating your theft that I think has become more and more prominent in music: "It's not where you got it from, it's where you take it." To me, that's just an integral part of why I even bother making music. I don't mind that I've created an identity around what I do.
Louis Pasteur, the great scientist, said "chance favours the prepared mind", which is a posh way of saying 'do your homework', but it's an excellent piece of advice.
Mind you, there is no value in learning. You are all mistaken in learning. The only value of knowledge is in the strengthening, the disciplining, of the mind.
Shakespeare knew the human mind, and its most minute and intimate workings, and he never introduces a word, or a thought, in vain or out of place; if we do not understand him, it is our own fault.
Only brand names register in the mind... What you should generally do is take a regular word and use it out of context to connote the primary attribute of your brand.
It is necessary for the welfare of society that genius should be privileged to utter sedition, to blaspheme, to outrage good taste, to corrupt the youthful mind, and generally to scandalize one's uncles.