To get into the consumer's mind, you have to sacrifice. You have to reduce the essence of your brand to a single thought or attribute. An attribute that nobody else already owns in your category.
My acts are irrevocable
Because they have no essence...
Where are the doers of deeds
Absent among their conditions?
Imagine a magician
Who creates a creature
Who creates other creatures.
Acts I perform are creatures
Who create others.
Perhaps it is true that we do not really exist until there is someone there to see us existing, we cannot properly speak until there is someone who can understand what we are saying in essence, we are not wholly alive until we are loved.
Metaphysics is universal and is exclusively concerned with primary substance. ... And here we will have the science to study that which is, both in its essence and in the properties which it has.
The essence of all pantheism, evolutionism, and modern cosmic religion is really this proposition: that nature is our mother. Unfortunately, if you regard Nature as a mother, you discover she is a step-mother.