I want our enemies to understand that don't think that their violent acts are going to cause this president to leave before the job is done. And I want our troops to understand we respect them and that the sacrifices they make are noble and necessary for peace.
Our German language has a word which in a magnificent way denotes conduct based on this spirit: doing one's duty [Pflichterfüllung]-which means serving the community instead of contenting oneself. We have a word for the basic disposition which underlies conduct of this kind in contrast to egoism and selfishness-idealism. By 'idealism' we mean only the ability of the individual to sacrifice himself for the whole, for his fellow men.
It seems that for some people the idea of compassion entails a complete disregard for or even a sacrifice of their own interests. This is not the case. In fact, you first of all have to have a wish to be happy yourself - if you don't love yourself like that, how can you love others?
I decided that I was ready to assume this position when I discovered that the chance to save the country was very meager. I was prepared to sacrifice myself for this country and its 90 million people. They want food, fuel and electricity and yearn for a decent life. Any president who does not pay attention to such details or is unable to provide the minimum level of stability should leave office.
To get into the consumer's mind, you have to sacrifice. You have to reduce the essence of your brand to a single thought or attribute. An attribute that nobody else already owns in your category.
There's racism and sexism and ageism and all sorts of idiocies. But bad news is not news. We've had bad news as a species for a long time. We've had slavery and human sacrifice and the holocaust and brutalities of such measure.